Mazda don't seem to be offering the CX5 on 0% finance as they are on other models so they seem confident they can sell enough cars without it. I started off using Carwow and 6 dealers offered a 5.4% discount. When I visited the dealer, I had also looked at some Internet brokers who were offering around 10% discount, although service and small print issues made me very wary of these offers. At least I had a good idea of what discounts were available.
When I visted the dealer, they offered a trade in figure on my car of about £1300 more than the CAP value but it was the cost to change that matters. After choosing some optional extras ( metallic paint - soul red-, spare wheel, door and boot sill protective film and folding mirrors, as well as the Autoglym package, I then started some negotiating . Eventually I ended up getting a 7.8% discount and free mats, with the extra discounts coming from the extras. Of course the salesman said he was only left with £200 on the car, so I asked him to throw in his shirt too ...
I reckon if I had gone in at the end of the month, when they were closer to volume bonus targets, some more might be had, but I do believe that, if you're developing a long term relationship with the dealer and want them to be around in future, it's not good to totally skin them. Yes, they'll make something on the PCP finance but 5.9% is a reasonable rate.
Overall I'm happy with the deal and the service so far. Hopefully the car will live up to my expectations!