I test drove the new rav-4 and found the suspension very hard. You could feel every bump however small. Also the interior is pretty bland and it drinks fuel?
I had a 2008 Rav4 and my wife still has a 2012 Rav4 - both 2.2 diesel. The 2008 car was very noisy (think 'agricultural'!), was poor on CO2 emissions, had slightly lower power (140ps), but reasonably ok for fuel (~40mpg if you were careful). The 2012 model was much more refined, better CO2, more power (150ps), but drank fuel (~32mpg)...
My 2016 CX-5 is as good as or better on all counts.